by Siddharth Iyer
Websites do not automatically guarantee growth in business. Before your website starts getting you new leads, it first needs to be visible.
This is where SEO comes into the picture. Search engine optimization (SEO) is the technique of making your website visible on search engines like Google, Bing, Yahoo, etc.
Without good SEO, your website will fall into the abyss where it can’t be discovered or found by any new lead or potential client!
And let’s be real, for most companies, appearing even on second and third page of Google takes a lot of work and dedicated time — without SEO, though, that becomes near impossible.