by Karan Bhatt
Today, let’s raise a question that goes beyond marketing, branding, and perhaps, your business itself. The importance of the said question emerges from the essence of what makes us human.
Without clarity about this, it is easy to stumble along the way and get lost in the ever-growing mess of handling a business.
And why does this question matter?
Because there are humans behind every business. Whatever you feel, think, and do, affects you, and more importantly, those you serve. Hence it is important to address this first and foremost.
Most Architecture and Interior Design firms do not start with this question. Ignoring this question may not always lead to monetary losses, but it is bound to keep you from a more manageable venture.
So what is the question, you might ask? It's a simple one. Why. Why are you doing what you are doing?
Viktor Frankl describes this as a core of the human condition in his book, Man's Search for Meaning, "Those who have a 'why' to live, can bear with almost any 'how'."
There is an entire philosophy encapsulated in this one sentence and it rings true for every area of your life - even your business. After all, businesses are designed to make human lives easier. Architecture and Interior Design, also fall into this category. You make the lives of those you touch easier.