the aesthete living
the aesthete living

Scaling with Autonomy & Freedom - TAL

“Nikhil and Karan made me feel comfortable right from the start. The whole marketing & website design process was smooth with them.”

- Neha Ghai,

Founder, The Aesthete Living.

The Aesthete Living Website Showcase

Overview

Our client, Neha, needed to scale her business while maintaining autonomy and freedom over her time but needed help with the same. AsteriaSoft helped her get clarity regarding her brand identity, define her target audience, and create a pathway for her to scale her business while maintaining autonomy over her time.

The Aesthete Living Website Showcase

Project Highlights

We implemented a multi-phase approach to address Neha’s challenges:

The Aesthete Living Website Showcase

Brand Strategy

In the #Factor-1 phase, we defined the client's why, vision, mission, and goals, which helped her understand her brand and determine her future goals in line with that.

The Aesthete Living Website Showcase

Client Clarity

In the #Factor-2 phase, we helped define her ideal target audience, brand persona, and ideal client persona, based on the brand strategy from the initial steps.

The Aesthete Living Website Showcase

“As a young company, I struggled to define our goals and mission. After our sessions, I'm much clearer on what my company stands for, making it easier to attract clients.”

- Neha Ghai,

Founder, The Aesthete Living.

The Aesthete Living Website Showcase

Web Design

In #Factor-3, based on the established brand strategy, defined target audience, and research done in line, we designed a B2B-focused website tailored to attract the ideal client based on the initial steps.

The Aesthete Living Website Showcase

“Aastha's copywriting skills were fantastic; she did an excellent job with the copy.”

- Neha Ghai,

Founder, The Aesthete Living.

The Aesthete Living Website Showcase

The Takeaway

Asteriasoft could provide valuable insights into the client's brand identity and target audience, defining a clear direction for business growth.

The Aesthete Living Website Showcase

The project addressed the initial challenges and provided solutions for client conversion and business direction. The client gained a roadmap for scaling their business while maintaining their desired level of autonomy and time control.

The Aesthete Living Website Showcase

“They had great ideas and worked to ensure the final product matched my company's goals, making revisions until I was completely satisfied. They come highly recommended!”

- Neha Ghai,

Founder, The Aesthete Living.

The Aesthete Living Website Showcase

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