- Anish Nawathe,
Director, Business Development
Every business expects something different from its website. While some need a website to kickstart their new venture, others need it to be a statement of their success. For the Pune based ANA, it is the latter.
Avinash Nawathe Architects have forged a strong, dependable identity in Pune over a span of 37 years. Reliable and efficient in their delivery, they have built their legacy upon the guiding values of innovation, progress, responsibility and respect.
ANA approached Asteriasoft with an innovative vision for the future. Understanding the importance of a well designed website - for both business growth and brand identity - ANA wanted to invest in a website that presented a stunning design, provided a smooth user experience, and above all, helped them scale and go beyond the borders of Pune and Maharashtra.
After connecting over LinkedIn, we promptly moved forward with the discovery call and developed an understanding of ANA's business expectations from their new website. Soon after our first discussion, we finalized the project and started the work.
Ideation is the foundation of a successful process and that's where we started.
We held deep discussions to get to the core of everything that ANA stands for and all that it strives to achieve. From the creative aspects of their work to the practical facets of business handling, we developed a holistic understanding of ANA as a brand.
Furthermore, these discussions also helped us develop a harmonious synergy with Anish Nawathe and Anuja Nawathe - our insightful guides.
Anish and Anuja helped us experience the culture and brand of ANA with their amiable presence throughout the entire project. Finally, we were able to ideate a customized process fitting for our clients.
The work on the project kick-started with a detailed roadmap. This roadmap was the initial blueprint of the website that covered everything that ANA site would include. Hereafter, we proceeded to finalize the website copy and then design.
Every step of the process was mutually consulted, agreed upon, and then concluded.
The final result presented a website that was creatively inclined and had a rather artistic flair. The biggest challenge we had to tackle was to make sure that website is also conversion friendly while being artistic.
The design that our client decided to go for exudes confidence and an innovative bend.
Here are the core elements of the ANA website that makes it a success:
Working with ANA has been a delightful learning experience. Every brand is unique and that makes every website unique - that leaves a lot of room for learning experience.
A heartfelt note of thanks to Anish and Anuja for trusting us. We are truly happy to have worked with you.
