Social Media for Lead Generation in Architecture and Interior Design

Dozens of Interior design and Architecture firms are already successfully using social media as their primary source of new leads. But how do they do it? How can you, a newcomer to the world of social media marketing, convert your followers into potential leads?

The first thing to note is that lead generation through social media is only possible if you already have a respectable follower base. So, if you are a beginner, focus first on cultivating your follower count before lead generation.

Here are a couple of reading recommendations:

Social Media Strategy for Architects & Interior Designers

Social Media Marketing For Interior Designers - An Effective Guide.

Now, if you already have a considerable number of followers, you are on your way to winning the social media game. Once you get a few followers, your main goal is to convert these users into your new customers. This process is called lead generation, and that’s what we will be talking about today.

Here are some key tips that you should implement to increase your conversion rate.

Social media is all about creating new connections, and this fact holds true even for social media pages that are more business-focused.

People follow architects and interior designers because they genuinely enjoy the discipline of spatial design! They want to learn more about your work, they want to understand your design philosophy, and some of them may also want to hire your services.

All your followers need is for someone to break the ice - so, engage with them, and make them feel like you are an open book who is ready to chat about architecture or interior design.

Many budding social media pages make the mistake of ignoring user engagement. This is especially important when you have a smaller following. When someone comments on your images or blogs, respond to them! If someone messages you, then text back and let them know that you are open to talking.

Remember that social media users may want to also discuss business on social media itself. So, don’t expect your followers to contact you on your e-mail or website. Be ready and willing to engage with the audience you have curated, as that might just be the key to finding new leads via your social media page.

Another way to engage with your followers is to host online webinars. Followers who are truly interested in your craft will want to learn more about your thoughts and ideas, so use that opportunity to build stronger connections.

Your webinars don’t have to be technical! Think about your unique design philosophy, about what differentiates you from other architects or interior designers, and make sure you communicate that to your followers.

For instance, if you are a fan of eco-friendly design, hold a webinar that showcases your methodology when it comes to making green building strategies a reality. Or maybe you love to implement flares from your native culture into your designs and want to share the virtues of that aesthetic with your followers.

Of course, you can also hold some technical webinars that display your knowledge when it comes to your field. Webinars allow you to engage with your followers while also solidifying your authority as an expert in your field.

Besides webinars, you can also hold online consultations for followers who show interest in hiring your services. You can perform a virtual design consultation, provide feedback on budgeting and material selection, and even give a virtual site analysis via video call!

Let your potential clients know that you are open to communication and willing to make their dreams a reality.

Lead magnets are free or highly discounted services that help you attract potential clients who may still have reservations about hiring you for a full project. Free consultations can be a convincing lead magnet for architects and interior designers.

Here are some other ideas that you could use:

Share downloadable design templates with your followers. These templates will help your followers visualize your work, which in turn, may prompt them to hire your services for their own interior design requirements.

Share guides on material selection, interior spacing, coloring, etc. You could also share a glossary for important terms related to architecture or interior design. These guides help potential leads make up their mind and also show them that you are a trustworthy expert in your field.

Why just show snippets of your portfolio? Take a virtual tour of your finished projects and share them online! There is no better way to showcase your design expertise than a video blog that shows off every nook and cranny of your masterpiece.

Share a fillable quiz to help your followers find their ideal design. You can also hold an online AMA (Ask Me Anything) where you respond to any questions asked by your potential leads.

While it can be difficult to quote a price right away in many cases, there is nothing wrong it giving an approximate range to your potential clients.

Make your business offers clear and visible whenever possible in order to handle their doubts and save time on both ends. Ultimately, you want to sell your services to a potential client; if they have no idea about the price of your services, they may be hesitant to contact you for a project.

Or, on the flip side, a lead who does contact you for a project may suddenly lose interest when you disclose your price later on. The easiest way to avoid these issues is to just disclose your starting rates.

Let your potential clients know what they have to pay to hire your services. Leads who are fine with your price and happy with your profile will contact you, while those who are not will be automatically filtered out.

Implement the tips mentioned above to increase your follower-to-lead conversion rate, and remember, social media marketing is an ongoing process. You cannot engage with your followers on day one and then forget about them the next day! Engagement is an active process that is a must for those who want to maximize their lead generation on social media.

Related Reading Recommendations:

Lead Generation Best Practices For Interior Designers And Architects