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Virtual And Augmented Reality: Future Of Innovative Interior Designing

Technology is changing the world at an incredible speed and today it’s enhancing and becoming a part of every profession. The technology that we are talking about today is Virtual Reality (VR) and Augmented Reality (AR).

Astha Mishra

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It’s not really surprising that many professional interior designing firms and freelancers are already tapping into this tech-power to get the best out of their work.

While most people, when talking about VR or AR, think of gaming and entertainment, these technologies are making a huge impact on all sorts of design industries.

It’s quite simple actually - it makes not just designing, but even sharing and communicating that design easier. One of the biggest issues that Interior Designers often face is making their clients see things the way they have been seeing them all the while designing houses, offices and other spaces. So let’s see one by one all the problems that Virtual Reality and Augmented Reality can solve for Interior Designer and their clients.

Communication of ideas

The biggest problem that is often faced by both Interior Designers and their clients is communication. And we aren’t talking about words here - we are talking about the communication of ideas, or in this case, designs.

Interior Designers have traditionally always tried to communicate their idea of the interiors verbally with the help of 2D designs on paper and perhaps a PowerPoint presentation. It often leads to more confusion and eventually disappointment rather than agreement.

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The use of Virtual and Augmented Reality saves this tragedy from happening by providing clients with a real time experience in their dream space making feasible changes accordingly.Not only good communication, but Virtual Reality also allows a more emotionally connected experience for clients of Interior Designers by allowing them to virtually “be inside'' their newly designed house before having to make these changes in reality.

Cost and time effective

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If it had been ten years earlier, VR would still be a bit expensive to use for every interior designer and technology would have been a bit hard to tackle - but not anymore.

As time passed, Virtual and Augmented Reality, just like many other technologies, have become more intuitive and interactive. This update has resulted in making VR/AR more user-friendly and eventually a cost-effective and time-saving resource for interior designers.

Imagine setting everything up, getting a green signal and then having to make changes all over again because there had been a miscommunication?

That’s not just an idea but also money, time and overall experience at stake there. Virtual Reality can prevent mistakes like this from happening by providing an immersive, interactive experience to your clients.

Using VR/AR will save you the costly trial and error method involved in interior designing and will save a lot of your time too. Using this technology will also allow your clients to make important big and small changes and communicate to you.

Create a positive experience

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Creating a positive experience for your potential clients is extremely important, whether they buy your services or not. Most customers are actually willing to spend more if they have great experience in working with you.

VR/AR becomes that one wow factor that will enhance your client’s experience of working with you and they might turn into your loyal customer.

A bad customer experience can actually damage your reputation, business profits and you may lose more potential customers. On the other hand, a great customer experience will make them want to come back to you and eventually seal a deal.

Virtual Reality enhances their experience in many ways. It lets them see their dream space just as you designed it for them, letting them live it in a virtual but immersive experience. VR/AR makes the whole process highly entertaining for your clients, making for a better buying experience.

Another huge benefit for them is the ability of VR to let them try out different furniture and decors remotely, without having to buy it or rent for the trial and error period of designing. By creating such a fun experience you are making sure that your client not just gets back, but also recommends you.

Great for marketing and brand image

Using Virtual/Augmented Reality in your Interior Design business will give you a competitive edge in the market. You can provide your customers with a complete overview of the project and share it with them in a way that will leave them wanting to explore more.

Not only that - can you imagine creating an Interior Design catalogue with help of VR/AR? That’s gonna be an awesome way of engaging with your clients and establishing yourself in the market. You will be able to create a more personalized experience for your clients and that alone will have a huge positive impact on your business.

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If you have all resources, you are a good professional firm; if you have added rare and high-value resources, you are among the best in the market. This is how Virtual Reality/Augmented Reality helps you in your game - it’s a high-value resource.

You will not only amaze your clients but also retain them by providing them with customized, hassle-free and entertaining 3D experiences. And this is something that will eventually be adopted by all interior designers in the future - because Virtual/Augmented Reality is the future of design industries across the globe.

There are many companies that have already adopted VR/AR to nail their game in the industry and provide value to their customers. By using this blessed technology in your own business, you will be able to stay ahead and establish your brand in the industry.